Strategic Loyalty Reward in Dynamic Price Discrimination
نویسندگان
چکیده
منابع مشابه
Strategic Loyalty Reward in Dynamic Price Discrimination
This paper proposes a dynamic model of duopolistic competition under behaviorbased price discrimination with the following property: in equilibrium, a firm may reward its previous customers although long term contracts are not enforceable. A firm can offer a lower price to its previous customers than to its new customers as a strategic means to hamper its rival to gather precise information on ...
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ژورنال
عنوان ژورنال: Marketing Science
سال: 2014
ISSN: 0732-2399,1526-548X
DOI: 10.1287/mksc.2013.0840